Building Key Relationships

Asked the community what they wanted from their cable company!

Relationships support access centers when access issues come up. Adds capacity for all organizations.

Multi Media and Technology, not just public access.

Public Access = Me/Individual
Smart Access = We/Community

SMART

• SHARED partnerships and collaboration
• MOBILE service and equipment mobility
• APPLICATIONS multiple platforms, transferable, duplicatable
• RESPONSIVE to customer needs and market relevance
• TECHNOLOGY computer and multi media

Sustainability
Assess your current fiancical strategy, are you willing to think big? Take a risk to ensure future success.
Get your board behind you, secure a real budget, re evaluate staff, build the team of leaders, affirm your five year financial goal with short and long term business strategy and a business plan.

PCM Financial Matrix
Questionables = Media Education, PEG Channels, Donors, Sponsors
Star = Youth Media, Grants, Nonprofits
Dogs = Public Access, PEG Channels
Cash Cow = Multimedia Services, contacts, tapes etc, Investments, City Contracts, producer pool and social enterprising

Move towards Center for Media Education and Services
becomes value added for Northland subscribers

To diversify, you must build sustainable programs, you can't do it alone.
Must be mission and market driven
Run the PEG as a business

Ideas to implement:
Weekly e-blast, what to watch, what's new, what's going on