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Fund Raising Event
Objectives
Siskiyou Media Council will bring many community organizations together for a live television and Internet steaming fund raising event. The twelve hour event will increase awareness of the SMC services and those of the particitating organizations. In addition, the event will raise $42,000 in viewer donations and pledges.
Participates in this event will benefit in many direct and indirect ways. Viewers will hear first hand about the products and services available to them and their fellow citizens. Donation gifts and recognition will be offered to all prospective donators. Financial contributions collected, will be shared with participating organizations.
Siskiyou county nonprofits, government agencies, educational institutions will be invited to join MCTV 15 as a producer access organization and then be eligible for participating in the telethon. Active participation guarantees a share in the donations.
Goals
Partner with 20 organizations ( Fees: 20 x $150 = $3,000 )
Twelve hour long live television event
- Segmented hourly with to the minute blocks
- Scripted presentations using the teleprompter
- Pre-recorded blocks used to promote us
- Live communications for telephone call in/out, Skype, email, twitter
- Partnership with YCTV 4 and stream live on their channel
- Live stream to all partners websites
Event party in hallway
- Have local restaurants to participate in food and beverage services
- Big screen television displays live event
- Live camera option
Collect $42,000 in donations over the month long campaign
- Flagging donations to specific organization?
- Share net profits with participating organizations
- Real time financial processing via Paypal's virtual terminal services
Promotion event with partners
Logoized gifts
Promotional PSA's for each organization
- Update and play MCTV15 promo DVD video during event
Trained volunteer telephone donation specialists
Production package for uniform look
Buy in for assured commitment?
Month long campaign
Anchors and Hosts
Issues
- Do one a month for the next year?
- Special phone number for voice mail CC donations?
- Planning
- Recruiting enough help
- Quality merchandise
- Sales preparation
- Support materials
- Sales scripts
- Internal communicatopms
- Publicity
- Timing
- Rewards
- Effort
- Resources
- Duration
Possible organizations to start with
- Humane Society
- MSBEC
- Siskiyou Arts Council
- DN/FSTV/NASA/UCTV - Funds for satelite based programming
- JEDI
- College of the Siskiyous Foundation
- Winters Film Fest
- Great Northern
- Siskiyou Child Care Council
- Siskiyou Domestic Violence
Resources
- Maximize value to maximize results
- State a value proposition
- Set a public goal
- Everyone take ownership
- Keep it fun
- Have a written project plan
- Help others
- People give to people to help people
- People give relative to their means
- Those closest must set the pace
- A successful fundraiser is one that clearly communicates the reason why funds are being raised. Make sure that the who, what, when, where, why, and how of your fundraiser gets out to the community. Revenue will be greater if every prospect knows the reason why you’re raising money.
- Our message needs to be specific, not general in nature. It should detail why the fundraiser is being done and it should make them want to help
Links
http://www.fundraiserhelp.com
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