Teamwork
Home About General Operations Team Projects Tasks
Philosophy BusinessPlan Strategy Marketing Research
Development
Address Book Links Talkback SandBox
GotWiki
Suggestions
|
The PSA Show
Objective
Siskiyou Media Council will create a community focused long form video production on a regular bases. The video will be comprised of many short form videos such as the 30sec PSA created by the PROPS division. Further more, MCTV 15 staff will create a fixed daily schedule for cablecasting and will upload a version of the show for Internet video on demand distribution.
Lead
This is a project of Sisiyou Media Council in it's on going community out reach and media distribution. John Cumming will act as the lead developer of this project. He will be the decision maker for all aspects of the development and execution of the project. He will report on the project on a monthly bases to the executive director. Executive Director on behalf of SMC will provide financial resources as agreed in order to insure a successful project. Volunteers and/or paid support will be provided by SMC. To be successful, John will develop a methodology for a half hour monthly. The show will air twice a day. A sustainable work plan will be developed and put into place for its ongoing operations. A 'constant contact' marketing plan will be developed and enacted.
Goals
- Month half hour PSA Show
- Daily fixed schedule airing
- Marketting
- Underwriters
EBB Development
This from Mountain View PEG KMVT
We will play broadcast ready graphic pages for non-profit organizations at no charge. A broadcast-ready page must meet these requirements:
No pure white background. Light colors are best.
Fonts as large as possible. We suggest at least 35 point.
No bright red, bright yellow or bright orange. (These colors “bloom” on the screen.)
~ Printed flyers will not meet these requirements.
Creating your own graphic.
1. Download this template: Photoshop Document, PSD
2. Replace the text with your own.
3. Save as a JPEG
4. Attach the jpeg to an email
5. send the email to psa@kmvt15.org
6. You should recieve a response within a week.
Organizations without in-house graphic design expertise may submit a crawl message. This should be a single paragraph, with no line breaks.
KMVT may offer graphic design services for custom bulletin board pages. Contact Executive Director Brian Szabo (bszabo@kmvt15.org)
Send your JPEG file or crawl message to psa@kmvt15.org. Be sure to specify the start and stop dates for airing and the city in which this should play(Mountain View, Los Altos or Cupertino). All PS As? have an on air limit of one year, after which they will need to be resummitted.
Public Service Announcements (PSA)
Public Service Announcements are short videos that appear between shows while KMVT is broadcasting. The time interval between the end of a show and the beginning of the next will vary. Thus, the time slots available for PSA vary in duration. While there is no hard limit on PSA length, the shorter ones will fit in more time slots. The most popular PSA length is about 30 seconds.
PSA may be dated or undated. A dated PSA (example: an event announcement) stops showing on a particular date. An undated PSA, (example: energy conservation tips) has no specified end date. KMVT makes every effort to play dated PSA as often as will fit the available time slots. Undated PSA may play less frequently, but indefinitely.
We will play broadcast ready (no editing needed) PSA submitted on DVD, DV tape or digital mpeg2 files. The airing fee is $60.
Send your DVD or tape, a check, and the start and stop dates for this PSA to:
KMVT Community Television
Attention: PSA
1400 Terra Bella Ave., Suite M
Mountain View, CA 94043
Digital files may be submitted through FTP, datadisk or in person at our studio. The file must comply with our systems digital playback requirements or we cannot play it. The file must be in the mpeg2 format, be 720 by 480 pixels and be less than 100 MB. If you have any questions about submission you can call the station at (650)968-1540 or e-mail Mark Taylor (mtaylor@kmvt15.org)
We reserve the right to review, and, if necessary, refuse to air any PSA we deem unsuitable. In that case, we will refund your fee.
KMVT also offers PSA production services. Our simplest PSA consists of a person talking to a camera in the KMVT studio. There may be a generic-design “lower third” graphic along the bottom of the screen with, for example, contact information or an event date. We will produce and air such a PSA for your organization (using your spokesperson in front of the camera) for $150.
A more elaborate PSA may include custom “green screen” background design, custom lower third graphics design, field shooting, or other services. We offer these at $40/hour. Contact psa@kmvt15.org to arrange details.
|
|
|
