Tom Stienstra

Heaven or Hell

30 years in media
Future is multimedia

Number 1 - Connect with your audience
It does not matter what the story is.

Number 2 - Oddity | Conflict | Local | National | Human

SF Chronicle - lossing 20% of it's staff
CBS News Director

CBS Television Bay Area
52 x 2 minute segments for SF | Sac | San Jose
One Year contract $750,000

CBS Radio
1:15secs show in about one hour to write and record.

Ghost of John Murr
$260,000 per show for HD one hour.

Cameraman ( without
$400-$500 / day for cameraman without equipment.

Mike Rowe ( hosted 'Evening Magazine' in Bay area )
worked for Mike.
Mike's secret.
$350,000 for 8 minutes per show.
6:00pm - 6:30pm
22 minutes of show
three out takes.
Voice over for 'Deadliest Catch'
'Dirty Jobs' - $12,000,000 last year.

Two sentences for a introduction.
One sentence at a time.
Action leads story.

CBS Adventure as it happens
Outdoors man
Catcher on film
Climb up the hill, gate locked, wife came from bed, wife with keys, wrong keys, dogs bark, car is running, dogs lock door, dog plays with horn.

Little patience for people that don't try

Assistant producer,
Producer is the leader of an orchestra.
Put socks on an octpus.

Learn from others who do it well.

Two cameras for cave set

POV Dewey point
2 hours to shoot 12 secs, multi-take camera, two people.

Planet Earth - Forest

No action, use pretty pictures with voice over.

Voice over after the edit.
Do it a home, try and try again.

4 minute segments

Two long segments and third short segment.

CBS 2 minutes segments
Weather near sports.
Lighter material.
Bad >>> good.

No he does not write copy for anchor.

Mini Shows within the show. Personality. Sponsor of segment.

For years shows used stock footage.

Do not fake, be open and true to the viewer.

All shows need to have a pay off.

125 high definition back logs.

Never fake.

Know your audience and connect to them.

Singing in the Shower ( Doing it for yourself )
Singing in the Rain ( Sweating )
Cod month. ( Month open, buy dinner for crew )

Interim,

Camera, Tripod ($15,000).

One hour for a few seconds.

Your job is to make people feel the shot and be there with the people.

Relationships
Reliable
Talented
Scriptwriter

Short sentences and no multi-silible words.

Show host and producer invite the show
Do not producer and host.
Hire an editor
Editor, Intrim, Scriptwiter
Titles
Assistant producer in the field keeps notes of every shot.
CBS Editing sweet